Last updated April 9, 2025

What is ABConvert

ABConvert is an A/B testing platform designed for Shopify brands. It's the dream product that many brands wished existed years ago, perfectly bridging the gap between e-commerce and technology. ABConvert enables every brand to ship changes rapidly, just like a tech company.

For new e-commerce brands, ABConvert helps you optimize product pricing, shipping rates, and product page content through A/B testing. Skip the guesswork and find your ideal traffic channels faster.

For experienced e-commerce brands, ABConvert helps optimize your user journey. It excels at finding optimal profit margins, improving designs for better user experience, and creating the most effective landing pages for ads. Moreover, our platform helps you build knowledge and develop a strong organizational culture of experimentation.

(Note: We use "experiment" and "A/B testing" interchangeably)

Here are some achievements we're particularly proud of:

Launched more than 25,000 experiments
Nominated as Shopify App of the Month (March 2023)
Serving merchants with over $3B in GMV
Integrated with 25+ agency partners as part of their service offerings
Founded in Taiwan, with 80% of our user base in the US